Hippie Hooch
Package Design

Inspired by all things 60's, Hippie Hooch is a ridiculously fun, high alcohol kombucha. For each drink I choseĀ 60's themed terminology to coincide with the different fruit flavors and for quirky wordplay. Each can is dedicated to a specific fruit and is illustratively blended together with some sort of 60's iconography, the lava lamp + morphing strawberries, the Volkswagen van + cherry headlights/cherry mirror deco, and the watermelon drive-in sign. Even the flat illustration style ads a unique vintage touch to the overall project. If you like hippies and or hooch, this beverage is perfect for you!

You can view the process here.

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