![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/fbdaee4d-ec54-4162-92ff-b101acc079ad_rw_1920.png?h=3f9246041dbfd3f8b12084b5d94974b3)
Hippie Hooch
Package Design
Inspired by all things 60's, Hippie Hooch is a ridiculously fun, high alcohol kombucha. For each drink I choseĀ 60's themed terminology to coincide with the different fruit flavors and for quirky wordplay. Each can is dedicated to a specific fruit and is illustratively blended together with some sort of 60's iconography, the lava lamp + morphing strawberries, the Volkswagen van + cherry headlights/cherry mirror deco, and the watermelon drive-in sign. Even the flat illustration style ads a unique vintage touch to the overall project. If you like hippies and or hooch, this beverage is perfect for you!
You can view the process here.
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/7c7500c9-265c-4dcf-9818-8aef1a6aed72_rw_3840.png?h=d6702c837b9fe62b425e6bcd4e7d7637)
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/25c90065-b2e7-4902-a5b1-8907820926b2_rw_3840.png?h=97b325531d343d47a58869a229d58f57)
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/bf3d7235-c9db-47f5-aee2-669b9b3e23a0_rw_3840.png?h=f42e0df2dd4dc55d9ad75dbf2c61ceca)
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/97317150-d21a-43ed-b364-1f9fefa0dd49_rw_1200.png?h=c5d6023620c675a98b358ea544a01b53)
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/69766cc2-091c-44b3-beb0-05e5f28a31f6_rw_1200.png?h=e6f83524938238b91693d66a51c1d3b2)
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/3c79d5ff-7b61-4280-828f-98c1f843b9df_rw_1200.png?h=bc2b42b8a8f67635c0a6ed9074858e83)