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Saint Paul Parks Advertising Campaign
Advertising Design
For this project I was tasked with designing a concept-focused advertising campaign promoting Minnesota, Saint Paul parks. With over 200 parks, I narrowed my campaign down to three: Como Regional Park, Cathedral Hill Park, and Rice Park. I had to direct my ads to sophisticated, college-educated young professionals in their late twenties to early thirties.
My concept idea for the ads was to go with a "Just because it’s called homework, doesn’t mean you have to do it at home" theme. I envisioned students doing their homework in the middle of beautiful Saint Paul parks: full bleed, high res, highly saturated photos of popular parks in Saint Paul.
Check out the entire process HERE
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/67cd8b2e-91a5-49dc-8b0b-528775a4b8f1_rw_3840.png?h=11ad0ee537870d926a9e6d64dbddf595)
![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/89179d96-7e58-46e0-a560-b30d103f86e0_rw_3840.png?h=6ed80a97b9a63c9cec98a0ffa16b732f)
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![](https://cdn.myportfolio.com/6eec45fe-718a-4cdf-a4f8-b7eb74921da9/646fd9d8-981d-4d8d-9dc2-cb6b32bd814e_rw_3840.png?h=abfb04687368ecb563b59d0a48d3c96f)